Here in Jamaica, the Jamaica Labour Party (JLP) just lost their bid to remain government for the next 4-5 years. By all accounts (polls and general sentiment amongst my peerage) the results were going to be close. But methinks no one saw it coming…the People’s National Party (PNP) won the December 2011 election in fine form, winning 41 seats out of a possible 63; the JLP winning 22. The process itself worked…no one has cried foul with respect to the proceedings on Dec 29. I cast my own vote in under 5 min. So how could so many people have gotten in wrong? Here are my own thoughts on the issue. And as they say, hindsight is always 20/20.
Your decision making platform is directly related to your circumstance. So someone with adequate resources at their disposal will process options differently from someone scrambling to have their basic needs met. I believe that the JLP was doing well given the context of the Jamaican and indeed, world economy. Of course, that was from my personal vantage point. I was able to eat well, pay my bills, take modest vacations on the island, live debt free, school my kids, I was gainfully employed and I was even able to save a little. So when faced with missteps that the JLP had made during their term like the mishandling of an extradition request for a known JLP strong man and the resultant chaos and loss of life that this mishandling caused…the mishandling of significant funds that were to be used to fix and build out our roads…the innuendo around the integrity of key players of their administration, I was prepared to overlook the deficiencies in the administration for what I termed “the greater good of managing the economy”.
I suppose the JLP was banking on the majority of persons processing in the same way that I was.
Here’s the thing: the number of people living below the poverty line in the island had increased.
The JLP displayed no empathy for the growing number of people that were finding it increasingly difficult to have their daily needs met. They set out their equations and the numbers looked right. But those equations ignored one critical variable: human emotions. Jamaicans have very clear notions of what disrespect looks like and they reject disrespect very quickly and very definitively. In addition to what the masses perceived as disrespect from the JLP, their ability and willingness to do what I did in overlooking the “missteps” was severely impacted by the awful reality of their lives. They simply did not possess the space to appreciate macro-economic variables being aligned correctly when mounting bills, lack of food, absence of jobs and a rapidly declining standard of living were what they looked at each and every day.
So along came the PNP with declarations of love and promises of jobs in the form of JEEP and clearly articulated understanding of the plight of the people. Love and understanding mean nothing to those of us who are relatively comfortable. But to a drowning man, it appeared a better proposition to the alternative: a regime of suffering and the absence of empathy. Hence, the majority made their decision based on their context and not based on the equations handed out by the JLP or the track record of the PNP for the 18 years they were in power prior to the outgoing JLP administration. The space to make decisions after thorough analysis simply does not exist in Jamaica’s context of poverty, and the JLP ignored, to their downfall, the Jamaican psyche. Thus, they did not frame their communications appropriately. They did not work the communities effectively. Instead of being focused only on what was “right” in terms of managing the economy, they should have placed equal focus on getting buy-in from the Jamaicans who put them there to serve.
Subsequent posts will explore the benefits of a strong Opposition, the JLP’s next steps and hope for Jamaica.